Ultimate Copetitive Advantage - page 4

with less. Instead of just “creating value” for customers, you can become
the very key to their success.
There’s a lot to do in this book, but I challenge you to read it and start
right away to identify at least one of the new practices (what we call the
“jobs that you must do now”) and then create an action plan to improve
your individual and team effectiveness in that area. Really work at it. See
for yourself if it doesn’t transform your work and your business results.
Thinking tools at the end of each chapter will help you.
But there’s more. If you take this book as a whole, it will help you
install in your head a new “operating system” for effective-ness. An
operating system is the software that makes your smart-phone or laptop
work. Most businesspeople have a terribly outdated mental operating
system, so they lose efficiency, slow down, and— eventually—totally
freeze up.
What you need is an operating system that never goes out of date, that
you can rely on forever.
The operating system in this book is based on fundamental prin-ciples
that are timeless and universal—principles such as proactivity, integrity,
trustworthiness, empathy, and valuing diversity. These principles are
embedded in my father’s bestselling book, The 7 Habits of Highly
Effective People. If you build on these principles, if you make them the
unbreakable foundation of your life’s work, your success as a leader is
guaranteed nomatter what happens.
Is your culture working for you or against you? The actions you take
today will prepare you to lead yourself, others, your team, and your
organization effectively.
Author of the international bestseller The 7 Habits of Highly
Effective Teens and coauthor of the #1 Wall Street Journal Business
bestseller The 4 Disciplines of Execution
1,2,3 5,6
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