The Ultimate Competitive Advantage

A Note From The Authors

Thank you for your commitment and investment in The Ultimate Competitive Advantage. We invite you to visit the videos on this site as they feature our clients unique application of the principles contained in the book. We wish you the very best as you explore and consider The Ultimate Competitive Advantage operating system and applications in your unique environment. We look forward to hearing from you and celebrating your results!

Shawn , Sue Dathe-Douglass and Lavleen

Shawn Moon

Executive Vice-President

Sue Dathe-Douglass

Global Vice-President

Lavleen Raheja

Chairman & Chief Executive Officer

FranklinCovey India & SouthAsia

Foreword by


Best Selling Author, Renowned Speaker,

and Thought Leader

Co-Author & Afterword by


Chairman & Chief Executive Officer

FranklinCovey India & SouthAsia

The Operating System That Builds Effective Leaders at Every Level

Western Digital (Thailand)

Minera del Norte (Mexico)

Centiro (Sweden)

AB Combs (TLIM, North Carolina)

Birchwood Auto (Canada)

Henderson City (Nevada)

Mary Kay (China)

Shea Homes (Arizona)

Execute with Excellence

Execution Overview

Unleash Productivity

5 Choices Overview

Project Management for the
Unofficial Project Managers Overview

Presentation Advantage Overview

Inspire Trust

Frito Lay

Provo City

Build a Legacy of Sales Leadership

Waste Management